Cleveland emcee, King Chip, formerly known as Chip tha Ripper, is gearing up to kick off a 30+ city U.S. “Royal Tour” this summer to promote his long-awaited debut solo album titled “CleveLAfornia”. The Ohio native will be performing songs off of his new project along with some of his most celebrated hits. Tickets are officially on sale Monday, April 20th, 2015. Visit www.KingChip.com for more details and to purchase tickets.Tweet
I often hear people say “hip hop is over saturated.” Because hip hop is such a popular genre of music; everyone wants to be a rapper. There are so many unsigned rappers who dream of being the next hip hop legend. They quickly discover there are millions of other unsigned rappers competing over the same dream. I’m often bombarded with messages from unsigned rappers, who think they can “grind” their way to the top. Many independent rap artists wonder, “how do I stand out from the millions of other rappers?” So, I created “10 Tips,” to help rappers succeed in the very competitive world of hip hop.
(1) Make a positive first impressive – The most common complaint I hear about unsigned rappers is that they are rude. Many music managers, radio program director and music industry professionals are completely turned off at how most unsigned rappers attempt to network with them. Why would a DJ, program director, music manager want to work with an unsigned rapper who is impossible or unpleasant to work with? Be mindful of how you treat others.
(2) Create a great Stage Name – It seems as if most unsigned rappers want to fit it with their peers and their stage name truly reflects that view. Your stage name should be uncommon; It should leave a lasting impression to your target audience. Think about legendary music artists in Hip Hop and Rock. Most have names that were instantly branded into their fans minds.
(3) Work smarter not just harder – Unsigned rappers deserve credit for how hard they work, but what is the point of working hard if you are just running in circles? One of the most frustrating things to see is watching unsigned rappers working in an ineffective matter. Most unsigned rappers waste tons of time. Why spend weeks doing something that is unproductive? In the music business, it is all about results and numbers. Some of the ways to work smarter are to formulate a plan and write down a list of weekly goals. You will then be able to determine the best way to achieve them.
(4) Social Media Apps – Become a master of social media. Learn how to effectively make posts to grow your fan base and get new exposure. The key to growing your fan base using social media apps is to do some research into them and use them effectively.
(5) Attend music conferences and seminars – Many unsigned rappers completely overlook the value of attending a music conference or seminar. Indie rappers complain about the lack of contacts yet music conferences are filled with A&Rs, radio program directors looking for unsigned rap music artists serious about their craft. The music business is a lot about WHO YOU KNOW.
(6) Market & Promote effectively – Can you name one rapper who has blown up exclusively by promoting their music on Facebook? Personally, I cannot think of one. Unsigned rappers have to understand which forms of social media work best for music promotion. Promoting your music exclusively online is not an efficient plan. Promoting your music only on the streets is not an efficient plan either. Unsigned rappers should devote time to promoting their music online and in the streets.
(7) Hard Work (this is a 40+ hour a week job) – Many unsigned rappers assume success will happen overnight. They hear stories about how their favorite rapper used Twitter to blow up or how he was discovered by a chance encounter with a talent agent. They do not understand the hard work, dedication and research the artist put into their career. Unsigned rappers hear a small portion of a mainstream rapper’s story and think the same thing will happen to them.
(8) Build a Great Team – In today’s music environment it is important to have a great team if you are an unsigned rapper. Having a good entertainment lawyer, music manager and street team will make your job a lot easier. If you are just starting out, it will be hard to attract a good experienced music manager. You will probably have to go with someone with little to no experience. Make sure that person has the qualities you need. That person should constantly be learning about the music business. Make sure you assemble a list of people you need at this present state of your career.
(9) Run a college radio marketing campaign – Most unsigned rappers completely misunderstand commercial radio. They do not realize that a college radio campaign is the proper way to promote their music. This is a very often overlooked way to gain exposure. This is one of the techniques A&Rs today recommend unsigned rapper use. I am told this is one of the techniques the rapper 2Chainz employed to gain exposure for his music on a national level.
(10) Have a Website – Many unsigned rappers do not understand how important having a website is today. People discover music differently now. Their Facebook, Twitter, Instragram and Google + accounts are an extension of their social media presence. They are like your arms and legs. Your website is the middle section. It is the home of your online presence. It is the home of your most vital information.
Post credited to - http://www.bubblews.com/news/9432630-12-unsigned-rap-artist-tips
Bone Bone Bone Bone!!! We have Bone Thugs N Harmony coming back to Cleveland to perform a legendary concert! Bone will be performing their hit album E.1999 Eternal in its entirety @ The Agora Theater on April 26th – Get your tickets now before they sell out!! Tickets are avail. online or at The Agora Box Office - http://www.ticketweb.com/t3/sale/SaleEventDetail?dispatch=loadSelectionData&eventId=5738055Tweet
them EST boys are back and live in concert 3/28 CLEVELAND AGORA DUB-O & TEZO – Tickets are on sale now - http://www.ticketweb.com/t3/sale/SaleEventDetail?dispatch=loadSelectionData&eventId=5728885Tweet
So you are an unsigned artist and have a brand new record. You believe it’s good; great even. You have tested it a bit with friends or at gigs and the feedback has been good! You’re pumped up, but you don’t know where to start. What’s the formul of getting this song out to the world? Whats the secret sauce? How do you blow this song up? The truth is, there is no formula but there are some basic principles you can apply to your single release in an attempt to generate exposure and potentially sell records.
1. Create Great Music 2. Do Your Due Diligence 3. Set A Release Date & Schedule Distribution 4. Register Your Works 5. Set Reasonable Goals 6. Plan Marketing & Promotion 7. Line Up A Few Gigs 8. Seek And Secure Publicity 9. Review how your single is doing and adjust if needed, 10. Throw An Effing Party!
1. Create Great Music. Let’s be honest here indie artists; consumers aren’t stupid. They may not be music connoisseurs, but they certainly have musical tastes and an absurd amount of music discovery apps and websiteoptions to chose from. However, studies show that music discovery continues to be dominated by the radio. And we all know major recording artists dominate radio airplay–thanks to promotion departments with big budgets. But we also know that independent artists are selling records and indie artists are winning GRAMMY Awards. This is because their music is cutting through the clutter. Not because a shit load of blogs write about it, but because it’s great music that incites a response. Bad music is shit. Good music is tolerable. Great music incites response; and the response is repeat streams, evangelical shares and downloads.
2. Do Your Due Diligence. Before you begin to promote your great music, you need to secure and protect your rights so you don’t put yourself in a shitty situation later on. There’s some legal work you need to do before going all gung-ho on your release campaign. If you have an attorney, great. If not, there are a number of websites with templates to cover this stuff. Basically, you need to have agreements signed between you and your collaborators–split sheet, producer agreement, collaboration agreement, side artist agreement, etc.–that details how copyright and publishing ownership will be split as well as sales revenue.
3. Set A Release Date & Schedule Distribution. One of the challenges indie artists face in building a release campaign is not giving themselves a sufficient amount of lead time to layout and execute the details of a plan. You need time to do all of the work involved with a release. Sometimes, you’re so excited about your new record that you post it up prematurely. This is fine if you have no intent to commercially release the record. However, if you do want to generate sales–and your fan base has not historically been quick buyers of your music–then you need time to start generating buzz and momentum. Most major labels spend no less than 8 to 16 weeks planning towards the release of a single. Sometimes they push the release date back if they have not reached certain goals by specific weeks (although this mostly happens for albums, and not singles). You should consider giving yourself no less than 6-12 weeks from the start of activating your campaign. Also, the release date you select can also be a factor in the success or failure of your release. Some parts of the year there are a lot of major artist releases. Therefore, radio play, blog features, press/media coverage is focused on these major releases. Holiday season (October-December) and Spring are two of the biggest seasons for major releases. However, there is discrepancy in the music industry on when is the “best” time for indie artists to release music. Some say that the Summer is solid, and that’s because of the major label hiatus (execs going on vacation) and the increase in music events such as summer concert series, indie music festivals, etc. While I agree that the summer months are much better than Holiday season in general, it’s a whole different story if you’re releasing a Holiday themed song. The bottom line is, selecting a release date is part smart and part timely. Once you’ve determined when you want to release, you need to schedule the distribution. If you plan to release a digital single only, you can use a service such as TuneCore to distribute your single to iTunes, MySpace Music, Rhapsody, Spotify, Rdio and many others. If you plan to release a physical CD and digital, you may consider CDBaby.
4. Register Your Works. Once you’ve scheduled your distribution–if you haven’t already done so–you’re going to want to register your song with your performance rights organization aka PRO (ASCAP, BMI, or SESAC), as well as with the US Copyright Office, as well as with SoundExchange who pays the artists when songs are played on digital mediums. Additionally, if you’re really confident about how amazingly great your record is and you expect–or at least, hope–to earn a respectable number of digital sales, you should consider setting yourself up to be eligible to earn a placement on one or more Billboard charts. To be eligible, you should both register the ISRC of your song and register the title with Nielsen SoundScan. And lastly, if you’re super confident in your great song, you should read up on how to get your song certified as a Gold or Platinum selling single by the RIAA as well as how to be eligible to win aGRAMMY Award.
5. Set Reasonable Goals. Now that all the “administrative work” is complete, it’s time to roll up your sleeves, develop a plan and get to work. A good plan needs concrete goals. One of the ways to measure the effectiveness of a plan is to determine if you’ve reached or exceeded your initial goals. Too often, indie artists create music, throw it up on the Internet and are disappointed with the outcome. But, you may be selling yourself short by not setting reasonable goals in advance. In fact, you may have exceeded what the music ecosystem has determined as your demand/worth based on your existing support system. As an indie artist–even with no fan base–there are reasonable goals that you can set that have nothing to do with record sales. Your goal may be to earn X number of video views, or X number of music streams, or X number of shares, or X number of downloads (including free downloads).
6. Marketing & Promotion Planning. Once you’ve set your goals, you need to think about how you plan to reach and exceed those goals. There are a number of approaches. I am a huge proponent of integrated marketing approaches. That is, tactics that overlap and contribute towards the impact of two or more goals. For example, if you have a video on YouTube, at the end of the video should be a download link for the song that was just played (use YouTube’s video editing features to embed links in videos). If you print up flyers and posters to promote upcoming gigs, include your social media links. To reach a goal for shares of a song; consider creating a “Share And Win” campaign on social media. The basic premise is that by sharing your song or flyer, the action represents an entry for the chance to win something such as a pre-release or tickets to an upcoming gig. You might consider gift cards to a retail store like Target–yes, completely irrelevant to your music but incredibly relevant to the listener’s lifestyle–because the goal is to offer the most compelling incentive to reach your goal (a Target gift card may be more compelling than a free download of your music). A cool way to promote your upcoming release is by giving away a previous release or a record you do not intend to release. Check out SocialUnlock, which is a platform that lets you setup a campaign to give away music in exchange for social interactions (such as “Likes” and Shares). Also, look into securing radio airplay on a number of the indie radio sites. You want your song on air no less than 4 weeks before the release. Also, check out IndiePower for resources.
7. Line Up A Few Gigs. When releasing new music, it’s helpful to perform the music in front of an audience prior to release. If the music is as great as you think, they’ll respond. If the response is not what you expect, you’ll have some food for thought in terms of continuing the journey towards a commercial release. SonicBids and Indie On The Move are good resources to find gigs. Reaching out to local coffee shops, bars & nightclubs, small concert halls with indie nights (aka “pay for play”) are also good ways to set up gigs. You also might be able to secure gigs by directly contacting medium sized tour management companies and booking agencies and talking your way into opening up for a bigger act that’s coming to your city. You should also consider doing presales of your single at these events. A savvy way to do it is to bundle your single with a ticket sale. When attendees purchase a ticket, they are also purchasing your $.99 single. Check out this article by ASCAP for some tips on presale.
8. Seek And Secure Publicity. There are an insane number of music blogs generating exposure for new music every day; connecting music lovers with indie artists. Here is a list of over 100 hundred of them. There are three basic types of publicity you want to secure and it’s a good idea to make this part of your goals. First, you want music reviews. If your music is great, the reviews will be amazing. If the reviews are negative, then you might have a rude awakening that will help you evaluate your music. Secondly, you want interviews. Often, music bloggers will simply send you a list of questions via email that you respond to and send back with a biography and discography and they take it from there. The third kind of publicity is features. Ideally, you want to be featured on the main page of the website/blog. Normally, the feature will include a photo and link to a post (either a review or interview). Most websites/blogs have a contact page. Find that page to submit your press release (oh yeah, you should probably write a press release) or click on the author of any given music post to locate the information of a specific writer. Another form of publicity is radio interviews. While it is incredibly difficult to get an interview with a mainstream radio station, it is not that difficult to get an interview with an independent or lesser known radio station. There are a number of independent terrestrial radio stations in and around major markets. Do some research and give them a call about setting up an interview. Also, many of the djs on mainstream radio stations have their own Internet radio shows. Reach out to them to see if you can set up an in-studio interview at their Internet radio show. The idea is to capture your interview on video and to post it on YouTube. Another publicity boaster is a Wikipedia page for your band. Hypebot explains how to get your band on Wikiepedia.
9. Review And Adjust. I know you may think this Step 9 is a cop out to providing some useful information, but the reality is reviewing and adjusting efforts in the remaining weeks or days before a release can be the difference between no sales and many sales. Have you reached your goals with two weeks left until the release? Have you sold any presales? Have you run out of energy and ideas? If so, read “Countdown To Maximum Exposure” by CDBaby.
10. Throw An Effing Party! You’ve worked your butt off. Celebrate with a single release party. You might offer fans a ticket to this single release party as part of the bundle when you’re gigging to raise awareness of your release. For example, Admission/Single/Future Admission For Single Release Party…all for $10. Pretty good deal.
Written By: Dae Bogan - https://daebogan.wordpress.com/2013/08/16/10-steps-to-building-a-single-release-campaign/Tweet
Earth Entertainment Presents Cash Money Recording Artist “CASKEY” featuring Cleveland’s Own BILLARD live Feb 21st @ The Agora CLEVELAND OH.
Tickets Available Now - http://www.ticketweb.com/t3/sale/SaleEventDetail?dispatch=loadSelectionData&eventId=5602435Tweet
Earth Entertainment is proud to announce KING CHIP’s Clevelafornia Concert and Listening Party. Live the day after Christmas 12/26 @ The Agora in Cleveland OHIOTweet
We are proud to announce The No Class Tour w/ Machine Gun Kelly will be coming through OHIO. Get tickets at all ticketmaster locations.Tweet
Earth Entertainment is bringing BONE THUGS N HARMONY back to Cleveland. Live Nov 15th @ The Agora Theater. Get your tickets now!Tweet